Infinite Browse
Yahoo! News
Objective
•Create a richer browsing experience for exploring related articles, photos and videos
Design Approach
I analyzed past user studies to discover that after reading articles, there is a consistent increase of interest in browsing related topics increases. The initial phase was a series of team brainstorming sessions around desired functionality, content and design. As the sole designer, I wireframed concept sketches. Knowing the design would eventually extend beyond Yahoo! News, it was key to design flexible templates that could support other Yahoo! sites worldwide.
Results
Within weeks after launch, the click-through rate doubled that of similar modules on the page and the abandonment rate decreased. The product won a company-wide achievement award.
Final Design
Sketches
Iterations
Responsibilities
• Information Architecture • Interaction Design • Visual Design & Layout • Design Templates • Display & Truncation Specs