Alice C. Han

Marketing Design

Yahoo! Search

Objective

• Excite and inspire people by familiarizing them with Yahoo! Search's new products
• Create marketing materials included online demos, event staging, conference booth design, print and collateral

Design Approach

I translated the visual stylings of the logo (designed by colleague) across all marketing products both online and offline for the highly marketed product SearchMonkey. Yahoo! hosted a public event where I created a cohesive themed environment by defining the venue layout and designing all SearchMonkey decor, print material, and collateral.

For Yahoo! Search's 5th anniversary, we had the honor of hosting an episode of the TV show "Dinner Impossible" on our campus. For this media event that hosted over 500 guests, the goal was to spark excitement and communicate Yahoo's core values to the public. After experimenting with multiple concepts on how to design the venue, I created banners, backdrops and column wraps that visualized the connection between Yahoo's core values and the people that use its services.