Alice C. Han

ALICE HAN

USER EXPERIENCE | INTERACTION DESIGN | VISUAL DESIGN

Authored interaction requirements including defining flows, information architectures, wireframes, storyboards, high-fidelity mockups, and prototypes
Art directed design agencies at concept and detail level for Yahoo! partnership products
As Mobile Design Lead, designed mobile applications specifying interactions, transitions and visuals for iPhone, iPad and Android. Designed corresponding HTML5 screens and Android widget.
Defined interaction and visual design for Infinite Browse for Yahoo! News, resulting in increased click-through rate of ~100% and decreased abandonment rate. Defined interaction and visual design for Search Results accordion module, resulting in up to a cumulative increased click-through rate of ~40%.
Spearheaded Search's visual and interaction standardization by researching, defining and documenting style guidelines
Conceptualized original designs for all Search marketing including conference booth designs, event staging, online demos, print and collateral
Facilitated learnings through user research by supporting usability studies and focus groups with storyboards, mockups, research planning, and findings analysis and revisions

Led UI direction for PayPal International focusing on Asia Pacific and United Kingdom
Conceptualized and standardized cross platform interactions and behaviors including web, mobile and Skype
Conducted competitive industry research and usability testings for all major products
Drove and defined web standard guidelines globally across the company
Created global design framework for consistent flows and brand that provided flexibility for cultural differences

Led site design and information architecture direction for major site areas across HP.com
Created global design web templates for worldwide use
Defined design and interaction standards that governed the experience design within all HP.com site areas
Advocated accessibility compliance across HP webpages
Conducted user studies, evaluations, prioritizations, recommendations and implementation
Stationed in Asia Pacific headquarters to serve as the international liaison between the worldwide team and AP

Led projects spanning the entire user experience lifecycle
Conducted usability studies, analyzing usability factors and determining new strategies
Created web graphics for worldwide use for developers forum

Created nationwide web-based tracking and reporting tool designed for IT department
Led customer training in using the tool
Interfaced between management and developers to coordinate the development schedule

B.S. in Computer Science - concentration in Human Factors – Mentee under Dr. Ben Shneiderman
B.A. in Graphic Arts
Graduate courses - Specification and Design of User Interface Software, Computational Theory

Adobe Creative Suite including Photoshop, Illustrator, and InDesign. Microsoft Office Suite

Persona Development, Storyboards, Wireframes, High-Fidelity Mockups, Prototypes, Usability Testing, Focus Groups, Qualitative Research, Statistical Analysis, Heuristic Evaluation, UI & Pixel Specifications, Mobile Design

Individual Yahoo! You Rock award
Project Yahoo! Super Star award and Project Yahoo! You Rock award
Authored a case study paper on a co-branding initiative with eBay, which was accepted and presented at the HCI International Conference in Beijing, China in 2007

Illustrating, Mentoring youth, Musicals, Guitar, Yoga, Running, Dancing, Travel, SCUBA diving, Reality TV, Games (computer, board and mind)